Internal Strategy Tool

Buyer Decision Model

Pre-Construction Real Estate • Evaluates buyer psychology, capital lock-up, and investment tradeoffs

Adjusted Price
After incentive / discount
Capital Locked
Deposit/down payment
Total Wait Cost
Lost return + housing during wait
Deal Strength

Real Buyer Impact Summary

Wait Cost vs Expected Gain

What Would Make This Compelling?

Buy vs Keep Deposit Invested

Buyer Objection Summary

This model is for internal strategy discussion only. It simplifies mortgage qualification, taxes, closing costs, rent escalation, HOA escalation, capital gains, and actual contract deposit timing. Use it to frame buyer psychology and sales friction, not as financial advice.