Portfolio Case Study · Product & Engineering
A compliance-first marketplace connecting Hawaii's licensed hunters, fishers, and gatherers with retail and wholesale buyers — built from zero by one founder.
Project at a glance
Stage
Pre-launch
Phase 1 live
Target GMV
$250k+
Year 2 projection
Systems built
6+
Payments, tax, SMS
Gov. outreach
Active
DLNR engaged
What I built & why it matters
Full marketplace architecture
EngineeringDesigned end-to-end: seller storefronts, live inventory, buyer checkout, Stripe escrow, automated payout cycles, and back-office tools — from a blank repo.
Compliance & regulatory layer
Risk / LegalBuilt license-verification flows, seller certification workflows, and a platform framework targeting Hawaii DLNR state certification — no cash ever.
Seller financial back-office
FintechAutomated invoicing, wholesale billing, IRS-ready 1099-K summaries, deductible fee tracking, and year-end tax reports — a full financial toolkit for micro-sellers.
Government partnership strategy
BD / StrategyDrafted business plan and one-pager targeting a state-certified platform designation. Actively engaged with a Hawaii government contact.
Tech stack
Why this matters
Situation
Hawaii's licensed hunters and fishers had no legal, digital way to sell their catch. Existing platforms were fish-only with no accounting tools or compliance infrastructure.
Task
Design and build a full marketplace from scratch — with payments, compliance, seller back-office financials, and a government partnership strategy — as a solo founder.
Action
Built a working prototype with Stripe escrow, automated 1099-K generation, seller license verification, live inventory, wholesale billing, Twilio SMS, and a Supabase backend. Drafted a business plan and engaged a Hawaii DLNR contact for state platform certification.
Result
Live prototype deployed on GitHub Pages. State partnership pursuit active. Designed for $50k+ Year 1 revenue scaling to $250k+ GMV — the only platform in Hawaii with full legal compliance infrastructure for this market.
What this signals
Systems thinking
Identified a workflow problem and engineered the solution
Didn't look for an app to solve it. Mapped the problem, designed the system, and built it — the same instinct that builds internal tools, automates reporting, and removes operational drag.
Resourcefulness
Production-grade output with zero budget
Free stack, live system, no ongoing cost. The ability to deliver real outcomes without waiting for resources or headcount is exactly what lean teams need.
Technical range
Frontend to backend — without a handoff
Owned the full build: UI design, JavaScript logic, serverless backend, deployment debugging, and CORS resolution. Rare in strategy and marketing roles.
Bias for action
Saw a gap and closed it — same day
No ticket, no approval, no sprint planning. Recognized a problem, built the solution, shipped it live. That speed of execution compounds across an organization.